Diane Charno, "I’m just sayin’..."

Thoughts, Musings & Interests

How The Old Spice Videos Are Being Made

Yesterday, Old Spice took the social media world by storm with....commercials! In one day, a team of creatives, tech geeks and writers created 87short comedic YouTube videos about Old Spice.The Old Spice Man featured in the latest ad campaign began responding to questions posted on social media networks with YouTube videos. It's a great example of offline and online efforts coming together and taking a campaign to the next level.Get the inside look at the production on Read Write Web. Check out the Old Spice YouTube, Facebook and Twitter pages to see the campaign in action.

Tourism Pays

Visit Denver created a nice YouTube video showing how Tourism means more than visitors enjoying the state. Tourism means more jobs, taxes and a better quality of life. Tourism pays for Denver and Colorado, just like it pays in many other communities. Kudos Visit Denver on the nice video. And, thanks @billgeist for pointing it out.

How a Simple, Single-Minded "Tourism" Campaign Took Home a PR Grand Prix

Earlier today I shared a post on “A Really Good Job” campaign from Murphy-Goodie. It reminded me of the awesome campaign that Tourism Queensland did with their “Best Job in the World” campaign. It was a huge PR success and did a great job utilizing social media. It has already won some big awards and now it won again at International Advertising Festival in Cannes. Here’s a post from Matthew Creamer on AdAge.com talking about the latest.

How a Simple, 'Single-Minded' Campaign Took Home a PR Grand Prix

http://adage.com/cannes09/article?article_id=137499

Here’s a case study video on the project: