How The Old Spice Videos Are Being Made

Yesterday, Old Spice took the social media world by storm with....commercials! In one day, a team of creatives, tech geeks and writers created 87short comedic YouTube videos about Old Spice.The Old Spice Man featured in the latest ad campaign began responding to questions posted on social media networks with YouTube videos. It's a great example of offline and online efforts coming together and taking a campaign to the next level.Get the inside look at the production on Read Write Web. Check out the Old Spice YouTube, Facebook and Twitter pages to see the campaign in action.

Tourism Pays

Visit Denver created a nice YouTube video showing how Tourism means more than visitors enjoying the state. Tourism means more jobs, taxes and a better quality of life. Tourism pays for Denver and Colorado, just like it pays in many other communities. Kudos Visit Denver on the nice video. And, thanks @billgeist for pointing it out.

The Vendor Client Relationship - In Real World Situations

This video went viral earlier this year. Over a half million people watched it in less than 14 days. Sad, but true – the vendor client relationship has been tough during the economic downturn. Clients are working to get more for their reduced budgets.  Of course, you would never ask for these types of “savings” from your favorite restaurant, hair stylist or store. Some of my favorite lines:

“I don’t want you to work for free, it’s just a test…”

“I can cover the hard costs, but that’s as far as I’m willing to go.”

“This is not a challenge, it’s an opportunity.”

“Show us how you made it so we can do it on our own in house.”

The video was produced by Scofield Editorial, a production house in Indianapolis, and they’re using it as a new biz piece. Check out http://www.vendorclientvideo.com/.

So, what do you think? How do you respond to these type of requests from clients?