Visit Las Vegas' Latest Push Asks "What's Your Excuse?"
Today I was catching up on some TV (The Real Housewives of New Jersey – a guilty pleasure) when I saw the latest Visit Las Vegas spot – Chinchilli Day. A man creates a fake holiday as an excuse to stay an extra day in Vegas. Then the commercial asks, “What’s your excuse?” I had to learn more.
“What’s Your Excuse?” is the latest campaign push for Summer travel to Las Vegas. It’s another round of spots that depart from the “What Happens Here” branding approach in order to have a more direct tourism push and message. In this case it’s “add an extra day to your Vegas getaway this summer”. From what I hear, Visit Las Vegas is not benching “What Happens Here” campaign forever, but will evolve it and launch again in the future. Perhaps when the tourism environment improves.
If you’re looking for more excuses to take an extra day off for a trip to Vegas, check out “Shin Wack”:
And, you can find more holiday excuses here: http://www.visitlasvegas.com/vegas/features/summer/holiday.jsp
