Diane Charno, "I’m just sayin’..."

Thoughts, Musings & Interests

How The Old Spice Videos Are Being Made

Yesterday, Old Spice took the social media world by storm with....commercials! In one day, a team of creatives, tech geeks and writers created 87short comedic YouTube videos about Old Spice.The Old Spice Man featured in the latest ad campaign began responding to questions posted on social media networks with YouTube videos. It's a great example of offline and online efforts coming together and taking a campaign to the next level.Get the inside look at the production on Read Write Web. Check out the Old Spice YouTube, Facebook and Twitter pages to see the campaign in action.

Social Media Upends Ski Resort Marketing

Check out this interesting video where CEO Rob Katz of Vail Resorts talks about how they've decreased spending on long-lead media in favor of shorter-lead digital and social media efforts. As many of us know in the tourism industry, the consumer decision cycle for planning a getaway has practically become non-existent. People are often planning a trip within a week of the getaway and when it comes to snow, it's often based on the latest conditions. Vail Resorts shifted dollars from long-lead media to digital where they can be more responsive based on weekly, even daily, conditions. So, what do you think about their approach? How are you changing things up to respond to shorter trip planning cycles?

http://link.brightcove.com/services/link/bcpid1370868150/bctid52412902001

Check out even more commentary on the video at adage.com. http://adage.com/aboutdigital/article?article_id=140710

How a Simple, Single-Minded "Tourism" Campaign Took Home a PR Grand Prix

Earlier today I shared a post on “A Really Good Job” campaign from Murphy-Goodie. It reminded me of the awesome campaign that Tourism Queensland did with their “Best Job in the World” campaign. It was a huge PR success and did a great job utilizing social media. It has already won some big awards and now it won again at International Advertising Festival in Cannes. Here’s a post from Matthew Creamer on AdAge.com talking about the latest.

How a Simple, 'Single-Minded' Campaign Took Home a PR Grand Prix

http://adage.com/cannes09/article?article_id=137499

Here’s a case study video on the project:

A Really Good Job - Vote On The Applicants

Here’s “a really good job” opportunity that I totally missed (not that I could move to Sonoma for six months). Either way, the application deadline has passed, but we all still have a chance to vote on who gets the job. Murphy-Goodie, a family-owned vineyard in Sonoma County, created a website http://www.areallygoodejob.com/ in search of a social media maven to come experience the vineyard and blog, tweet and post about it. It’s a six month job for $10,000 per month and includes accommodations. You can view all the applicants on their website or YouTube. They’ll announce the top fifty applicants on June 26. Check it out. http://www.areallygoodejob.com/

Social Media Smackdown - DMOs

I just came across a great post from Mengel's Musings. She has a social media smackdown series and her latest one compares how two DMO's (destination marketing organizations) are using social media. She compares Columbus, Ohio to Columbia, South Carolina. Both have an impressive presence on many social media outlets, including facebook, flickr, myspace, youtube, twitter and more. Check out the post and then let me know what you think. Oh, and if you're a DMO, how do you think you would stand up in a social media smackdown?

http://www.amymengel.com/2009/05/20/social-media-smackdown-columbus-ohio-vs-columbia-sc/