Diane Charno, "I’m just sayin’..."

Thoughts, Musings & Interests of a Midwest Ad Girl 
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June 22, 2009

How a Simple, Single-Minded "Tourism" Campaign Took Home a PR Grand Prix

Earlier today I shared a post on “A Really Good Job” campaign from Murphy-Goodie. It reminded me of the awesome campaign that Tourism Queensland did with their “Best Job in the World” campaign. It was a huge PR success and did a great job utilizing social media. It has already won some big awards and now it won again at International Advertising Festival in Cannes. Here’s a post from Matthew Creamer on AdAge.com talking about the latest.

How a Simple, 'Single-Minded' Campaign Took Home a PR Grand Prix

http://adage.com/cannes09/article?article_id=137499

Here’s a case study video on the project:

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Filed under  //   marketing   social media   tourism   youtube  

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June 22, 2009

A Really Good Job - Vote On The Applicants

Here’s “a really good job” opportunity that I totally missed (not that I could move to Sonoma for six months). Either way, the application deadline has passed, but we all still have a chance to vote on who gets the job. Murphy-Goodie, a family-owned vineyard in Sonoma County, created a website http://www.areallygoodejob.com/ in search of a social media maven to come experience the vineyard and blog, tweet and post about it. It’s a six month job for $10,000 per month and includes accommodations. You can view all the applicants on their website or YouTube. They’ll announce the top fifty applicants on June 26. Check it out. http://www.areallygoodejob.com/

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Filed under  //   job   marketing   Social media  

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June 9, 2009

Another YouTube Cover Letter

Here’s a follow up to the “Today’s Cover Letter” post yesterday. This guy’s video was in response to the new Boone Oakley agency website on YouTube. He plays off their story in order to tell his. Unfortunately Boone Oakley’s not hiring for now. Check out his video here:

And, here’s the Boone Oakley agency site on YouTube:

 

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Filed under  //   job application   social media   youtube  

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June 6, 2009

Social Media Smackdown - DMOs

I just came across a great post from Mengel's Musings. She has a social media smackdown series and her latest one compares how two DMO's (destination marketing organizations) are using social media. She compares Columbus, Ohio to Columbia, South Carolina. Both have an impressive presence on many social media outlets, including facebook, flickr, myspace, youtube, twitter and more. Check out the post and then let me know what you think. Oh, and if you're a DMO, how do you think you would stand up in a social media smackdown?

http://www.amymengel.com/2009/05/20/social-media-smackdown-columbus-ohio-vs-columbia-sc/

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Filed under  //   DMOs   marketing   social media   tourism  

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