Diane Charno, "I’m just sayin’..."

“My rule of thumb is this: every person you turn away because your product or service isn’t right for them turns into three great customers down the road. Every bad sale costs you five.”

A great rule to market by, don’t you think? Don’t force it if it’s not the right fit. You can see the full post here: http://sethgodin.typepad.com/seths_blog/2009/07/gotcha.html

By the way, I’m staying away from Anbesol. 

Earlier today I shared a post on “A Really Good Job” campaign from Murphy-Goodie. It reminded me of the awesome campaign that Tourism Queensland did with their “Best Job in the World” campaign. It was a huge PR success and did a great job utilizing social media. It has already won some big awards and now it won again at International Advertising Festival in Cannes. Here’s a post from Matthew Creamer on AdAge.com talking about the latest.

How a Simple, 'Single-Minded' Campaign Took Home a PR Grand Prix

http://adage.com/cannes09/article?article_id=137499

Here’s a case study video on the project:

Here’s “a really good job” opportunity that I totally missed (not that I could move to Sonoma for six months). Either way, the application deadline has passed, but we all still have a chance to vote on who gets the job. Murphy-Goodie, a family-owned vineyard in Sonoma County, created a website http://www.areallygoodejob.com/ in search of a social media maven to come experience the vineyard and blog, tweet and post about it. It’s a six month job for $10,000 per month and includes accommodations. You can view all the applicants on their website or YouTube. They’ll announce the top fifty applicants on June 26. Check it out. http://www.areallygoodejob.com/

I just came across a great post from Mengel's Musings. She has a social media smackdown series and her latest one compares how two DMO's (destination marketing organizations) are using social media. She compares Columbus, Ohio to Columbia, South Carolina. Both have an impressive presence on many social media outlets, including facebook, flickr, myspace, youtube, twitter and more. Check out the post and then let me know what you think. Oh, and if you're a DMO, how do you think you would stand up in a social media smackdown?

http://www.amymengel.com/2009/05/20/social-media-smackdown-columbus-ohio-vs-columbia-sc/

 “What’s Your Excuse?” is the latest campaign push for Summer travel to Las Vegas. It’s another round of spots that depart from the “What Happens Here” branding approach in order to have a more direct tourism push and message. In this case it’s “add an extra day to your Vegas getaway this summer”. From what I hear, Visit Las Vegas is not benching “What Happens Here” campaign forever, but will evolve it and launch again in the future. Perhaps when the tourism environment improves.

If you’re looking for more excuses to take an extra day off for a trip to Vegas, check out “Shin Wack”:

And, you can find more holiday excuses here: http://www.visitlasvegas.com/vegas/features/summer/holiday.jsp