Yesterday, Old Spice took the social media world by storm with....commercials! In one day, a team of creatives, tech geeks and writers created 87short comedic YouTube videos about Old Spice.The Old Spice Man featured in the latest ad campaign began responding to questions posted on social media networks with YouTube videos. It's a great example of offline and online efforts coming together and taking a campaign to the next level.Get the inside look at the production on Read Write Web. Check out the Old Spice YouTube, Facebook and Twitter pages to see the campaign in action.

This makes me happy. We’re happy, happy, happy. The emotional rollercoaster of Mad Men.

This video went viral earlier this year. Over a half million people watched it in less than 14 days. Sad, but true – the vendor client relationship has been tough during the economic downturn. Clients are working to get more for their reduced budgets.  Of course, you would never ask for these types of “savings” from your favorite restaurant, hair stylist or store. Some of my favorite lines:

“I don’t want you to work for free, it’s just a test…”

“I can cover the hard costs, but that’s as far as I’m willing to go.”

“This is not a challenge, it’s an opportunity.”

“Show us how you made it so we can do it on our own in house.”

The video was produced by Scofield Editorial, a production house in Indianapolis, and they’re using it as a new biz piece. Check out http://www.vendorclientvideo.com/.

So, what do you think? How do you respond to these type of requests from clients?

More smart thinking from Seth Godin. In his latest “Gotcha!” post, he shows how good karma can create more customers and bad karma less. His rule of thumb:

Today I was catching up on some TV (The Real Housewives of New Jersey – a guilty pleasure) when I saw the latest Visit Las Vegas spot – Chinchilli Day. A man creates a fake holiday as an excuse to stay an extra day in Vegas. Then the commercial asks, “What’s your excuse?” I had to learn more.