Sesame Street Mad Men Parody "We're Happy Men"
This makes me happy. We’re happy, happy, happy. The emotional rollercoaster of Mad Men.
Thoughts, Musings & Interests of a Midwest Ad Girl
I'm a Midwest ad girl passionate about navigating brands through this hyperconnected world. When I'm off the clock, I enjoy spending time with my family, friends and pup. Interests inlcude travel, cooking, needle arts, crafts, gardening and zen living. At least, I'm striving for that zen thing!
Follow me on twitter at http://twitter.com/charno
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advertising
The Vendor Client Relationship - In Real World Situations
This video went viral earlier this year. Over a half million people watched it in less than 14 days. Sad, but true – the vendor client relationship has been tough during the economic downturn. Clients are working to get more for their reduced budgets. Of course, you would never ask for these types of “savings” from your favorite restaurant, hair stylist or store. Some of my favorite lines:
“I don’t want you to work for free, it’s just a test…”
“I can cover the hard costs, but that’s as far as I’m willing to go.”
“This is not a challenge, it’s an opportunity.”
“Show us how you made it so we can do it on our own in house.”
The video was produced by Scofield Editorial, a production house in Indianapolis, and they’re using it as a new biz piece. Check out http://www.vendorclientvideo.com/.
So, what do you think? How do you respond to these type of requests from clients?
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Another Good Rule of Thumb from Seth
More smart thinking from Seth Godin. In his latest “Gotcha!” post, he shows how good karma can create more customers and bad karma less. His rule of thumb:
“My rule of thumb is this: every person you turn away because your product or service isn’t right for them turns into three great customers down the road. Every bad sale costs you five.”
A great rule to market by, don’t you think? Don’t force it if it’s not the right fit. You can see the full post here: http://sethgodin.typepad.com/seths_blog/2009/07/gotcha.html
By the way, I’m staying away from Anbesol.
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advertising
marketing
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Creative Yoga & Fitness Advertising
I’m finally catching up on reviewing some Posterous blogs I subscribe too. Clementine posted these to her blog: Reflections of Me http://reflectionof.me/. I had to share. Enjoy!
Collection of creative advertising campaigns for yoga and fitness centers from all over the world.
See and download the full gallery on posterous
[link]
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advertising
outdoor
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Visit Las Vegas' Latest Push Asks "What's Your Excuse?"
Today I was catching up on some TV (The Real Housewives of New Jersey – a guilty pleasure) when I saw the latest Visit Las Vegas spot – Chinchilli Day. A man creates a fake holiday as an excuse to stay an extra day in Vegas. Then the commercial asks, “What’s your excuse?” I had to learn more.
“What’s Your Excuse?” is the latest campaign push for Summer travel to Las Vegas. It’s another round of spots that depart from the “What Happens Here” branding approach in order to have a more direct tourism push and message. In this case it’s “add an extra day to your Vegas getaway this summer”. From what I hear, Visit Las Vegas is not benching “What Happens Here” campaign forever, but will evolve it and launch again in the future. Perhaps when the tourism environment improves.
If you’re looking for more excuses to take an extra day off for a trip to Vegas, check out “Shin Wack”:
And, you can find more holiday excuses here: http://www.visitlasvegas.com/vegas/features/summer/holiday.jsp
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